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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded...
Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That...
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Our 2013 ‘State of the Cuisinart Marketing’ Address
Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you...
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Native Is the New Bleak
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to...
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The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)
The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the...
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Conflict of Interest at Politico Massachusetts Playbook (II)
Well the hardworking staff wandered into a bit of a quagmire yesterday when we looked at the confluence of a Massachusetts Playbook ad and some Massachusetts Playbook editorial content that both seemed...
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Grey Lady Goes All the Way with Native Ads
As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting...
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WSJ Follows NYT Into VR
As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop...
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New York Times Goes Native with Russian Nesting Ads
From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates...
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WSJ Print Advertising Touts WSJ-Produced Native Advertising
From the Russian Nesting Ads desk at Sneak Adtack This week the Wall Street Journal started running tag-team ads in its print edition that direct readers to digital ads created by the paper’s in-house...
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Google Cloud Reigns in New York Times Edvertising Mashup
It started out routinely enough with this New York Times Past Tense California special section last month. It’s a fascinating pictorial journey through the Times California archives, but then comes...
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